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Why your “Unknown Software” keeps coming back in ServiceNow SAM Pro, and how to fix it

(part 3 of the series "The ServiceNow SAM journey: From data chaos to intelligent control")
The familiar frustration

If you manage ServiceNow SAM Pro, you’ve seen it: you run reconciliation, open your dashboards… and there it is again: a long list of “Unknown Software”. You cleaned it up last month. You standardised names. You taught your team the right conventions.

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ITAM vs FinOps: Why the silo is a liability

Your asset data and your cloud bill are telling different stories, and that's costing you

Most organizations discover the problem in a similar way: a finance leader extracts a cloud cost report, flags a spike in software licensing fees, and sends it to the IT Asset Management team. The ITAM team opens their CMDB or SAM tool and finds… nothing that matches. Different categories, different vendors listed, different time periods. Two teams, two systems, two versions of reality. And somewhere in the gap, there’s a six-figure problem that neither team had the authority or visibility to detect alone.

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