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Why your “Unknown Software” keeps coming back in ServiceNow SAM Pro, and how to fix it

(part 3 of the series "The ServiceNow SAM journey: From data chaos to intelligent control")
The familiar frustration

If you manage ServiceNow SAM Pro, you’ve seen it: you run reconciliation, open your dashboards… and there it is again: a long list of “Unknown Software”. You cleaned it up last month. You standardised names. You taught your team the right conventions.

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ServiceNow ITAM developments: SAM Pro, Microsoft licensing & discovery

ServiceNow has implemented a series of updates that are directly relevant to ITAM teams: limited AI support within SAM Pro, further enhancements to Microsoft licensing, and a shifting discovery strategy as Intune gains ground over SCCM. The toolset is evolving, but only organizations that consciously adapt their configuration, data quality, and processes will truly benefit from it.

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